Go-Givers Sell More

Go-Givers Sell More

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Bob Burg. John David Mann
9780141049588
The sequel to the international bestseller The Go-Giver. applying its inspirational approach to real-world challenges. The Go-Giver took the business world by storm with its message that giving is the simplest. most fulfilling. and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the storyÔøΩs lessons stand up to the tough challenges of everyday. real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More. a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. Most of us think of sales as a struggle to make people do something they donÔøΩt really want to do. But that cut-throat mentality makes the process much harder than it has to be ÔøΩ especially in an economic downturn when customers are more suspicious and defensive than ever. ItÔøΩs far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service. and great results will follow automatically. Illustrating their points with a wide range of real-life examples. Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

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